White Gown

This is one of the first salons in Moscow who holds a showcase where world designers meet future brides and together carry out individual fittings of their dresses.

The founders of the salon admit that they have a great goal — to introduce the global practice of holding a trunk show to Russia, so that every bride-to-be gets personal advice from the creator of her wedding dress.

Today, the boutique features outfits from famous designers such as: Helena Kolan, Inmaculada Garcia, Savannah Miller and Svetlana Lyalina. Shoes by British designers Freya Rose and Harriet Wilde, Ivory & Co jewellery with Austrian crystals, snow-white veils and minimalist shoulder capes — the White Dress’ assortment impresses even the most demanding of brides.

The salon is located in a former mansion in the centre of Moscow: literally a 15 minutes’ leisurely walk from the Kremlin. Trying on dresses becomes a special ritual here — a boudoir fitting room and the opportunity to get advice from a stylist 24/7 are available for the brides’ comfort. 

By the way, the salon is only open to the one bride at the time of her fitting. She spends this important time with her mother or bridal party in private.